SAIC Fiat Hongyan Powertrain starts from the “heart” to lead the industry promotion

SAIC Fiat Red Rock Powertrain Co., Ltd. (hereinafter abbreviated as SFH), located in the North New District, officially opened its doors. At the opening ceremony, Tong Xiaoping, vice mayor of Chongqing, Wu Jianong, vice chairman of Chongqing Municipal CPPCC and director of the Administrative Committee of Northern New Area, Francoi Amadei, chairman of Fiat Group China, general manager of SAIC Motor and general manager of commercial vehicle division Xiao Guopu and Shanghai Automotive Vice President Zhou Langhui attended and delivered a warm speech and cut the ribbon.

Vice Mayor Tong Tong expressed his warm congratulations on the completion and production of SFH in his speech. She pointed out that SFH is a major achievement of Chongqing's cooperation and innovation strategy and a qualitative leap in the development of Chongqing's diesel engine manufacturing industry. The Chongqing Municipal Government will, as always, support the future long-term development of SFH. Vice President Xiao emphasized that the development goal of SFH is to become a power supplier with first-class products, first-class quality and first-class service, and become a supplier of solutions for energy conservation, environmental protection and new energy power. Ms. Meng Feixin stated that SFH has established the most objective conditions and platforms for providing high-performance, high-quality and high-environment powertrains to China and East Asian countries and regions. Mr. Alfredo Altavilla, CEO of FPT Fiat Power Technologies and Vice President of Fiat Auto, sent a congratulatory message congratulating the opening of SFH. He believes that SFH, as the newest member of the long-established FIAT Group and one of FPT's world's largest commercial vehicle engine production bases in the world, is undoubtedly one of the most strategic locations for FPT's business development in China and around the world.

At this point, the company is jointly invested by SAIC Iveco Commercial Vehicle Investment Co., Ltd. (SI), Fiat Power Technology (FPT), and Chongqing Heavy-duty Truck Group Co., Ltd. (CHVG). It is highly regarded by the industry and has international cutting-edge and environmental protection technologies. The company officially went from behind the scenes to the stage. SFH will become a strong new force in the Chinese diesel engine manufacturing industry in line with the national automobile industry restructuring and revitalization plan.

In the overall trend of the industry affected by the crisis, SFH opened the market against the market, keeping pace with the country's industrial policy adjustment. SFH was established in June 2007 and it has been more than a year since the global financial crisis broke out. After the outbreak of the crisis, the State Council promptly announced the “Regulations for the Adjustment and Revitalization of the Automotive Industry”, which clearly laid out the basic principles for responding to the crisis: “Insist on independent innovation, focus on transforming traditional products and promote the integration of new energy vehicles.” Upgrade, focusing on the combination of industrial development and value-added service. ""The company must strengthen its manufacturing strength, but also to expand the automotive financial business and product after-sales service." SFH as a diesel engine industry upgrade project, focusing on their own scientific and technological strength to enhance diesel engine performance, with After-sales service advantages create value for customers.

In view of the realization of competitive advantage from the overall industry chain, SFH has highly integrated the advantages of the three parent companies and supply chain resources, making European technology and local manufacturing “and” one: FPT has leading world power technology, SAIC and Chongqing Zhongqi have local high-quality manpower, industrial resources and group customers, which has provided great help for Shanghai Philippine Reds to quickly capture the market. At the same time, in order to ensure high-quality product quality, SFH has implemented a strict quality control system from the R&D, procurement, and production processes to ensure that the FPT-branded engines produced by SFH are of the same quality as those produced in Europe.

In order to expand the market outside the group, SFH also conducted in-depth research on the market positioning and cut in with "high performance and high quality". It is understood that SFH's star diesel engine, CURSOR9, is a product that is completely based on international standards and is suitable for the Chinese market. The power can be as high as 46HP/L, the external fuel consumption is less than 195g/kWh, and the emission can reach Euro III, Euro IV, and Euro V standards. At present, the diesel engine market in China is still at the critical moment of the national III emission upgrade. SFH is the first to launch products based on the European V platform. Its leading technology and forward-looking market planning are undoubtedly based on objective analysis and confidence in market demand.

At the same time, in the after-sales service, SFH is also starting from the "heart", in the words of the relevant SFH person in charge, to assist the majority of auto manufacturers "to maintain the heart of each car, so that customer satisfaction is the heart of SFH" . SFH will establish after-sales service outlets in major cities in China to provide customers with international standard power solutions and personal services, which will provide a comprehensive solution for downstream car companies.

China's core, future SFH innovation leads the way China has reviewed the development history of SFH. Since the company was formally established in just under two years, especially since the end of the global financial crisis, it has achieved many stages of declining the market. Sexual results:

On November 25, 2008, SFH and FPT Fiat Power Technologies unveiled the 2008 China International Construction Machinery, Building Materials Machinery and Engineering Vehicles and Equipment Expo (BAUMA CHINA 2008), which initially demonstrated its own leading technology application and excellent product performance.

In March 2009, SFH's first star engine, the Cursor 9, was accompanied by the grand listing of SAIC Iveco Commercial Vehicle Co., Ltd. "JIE SHI" heavy truck and won the favor of the market, marking the official launch of the first SFH "Made in China" engine and service to users.

On April 8th, 2009, at the 2009 World Bus Expo Asia Exhibition, FPT Fiat Power Technology took SFH to provide four star engine products for the domestic passenger car industry, and practiced "Chinese wisdom with technology leadership, global support and perseverance." The "Promote China" promise will inject a powerful boost to the development of the Chinese bus industry in 2009.

From April 20th to 28th, 2009, SFH, under the leadership of its shareholder SAIC Group, shined the top exhibition of the domestic auto industry - the Shanghai International Auto Show. At this exhibition, SFH struck out with the strengths of three star engines: Cursor 9, NEF 6, and F1C.

On May 12, 2009, under the coordinated and coordinated deployment of the Chongqing Municipal Government, the three key companies from Chongqing's bus industry chain - Chongqing Bus Group, Chongqing Hengtong Bus Co., Ltd. and SAIC Fiat Powertrain Co. The strategic cooperation between the development of energy-saving and new energy passenger car products reached an agreement, and Chongqing will take the lead in responding to the national automobile industry policy, promoting the cultivation of new energy vehicle market, and accelerating the innovation and development of urban green public transport.

On May 22nd, 2009, SAIC Fiat Hongyan Powertrain Co., Ltd.'s Chongqing production base was formally launched, which opened a new chapter in the “China's core SFH innovation leading the way in China”.

Cross the sea, Fang Xian hero character. SFH opened its doors in 2009, focusing on "enhancing growth, expanding domestic demand, and adjusting structure". SFH forged its own internal strengths with high standards for the world and the future. By integrating the resources of all parties, and proceeding from the actual needs of the market, SFH will do a good job of production. All aspects of sales, in order to establish their own core competitiveness in the industry, to promote the revitalization of the entire industry.