·Dongfeng Nissan and Dongfeng Honda simultaneously cross a new stage of production and sales

2016 is nearing completion, and the news of the work of Dongfeng's various units throughout the year has also come. On December 26, Dongfeng Nissan Passenger Vehicle Company and Dongfeng Honda Automobile Co., Ltd. simultaneously crossed the new stage of production and sales. Dongfeng Nissan Passenger Vehicle Co., Ltd. sold 1.1 million vehicles in 2016, and the company's 8 millionth vehicle is proud to go offline. Dongfeng Honda Automobile Co., Ltd. successfully launched the 560,000 commercial vehicles in 2016, and reached the annual target after two adjustments in advance. The two units made their own contributions to the achievement of Dongfeng's 2016 sales target of 4.2 million units with its excellent performance.
On the morning of December 26, Dongfeng Nissan's 8 millionth vehicle off-line ceremony was held at the assembly shop of Dongfeng Nissan Huadu Second Factory. With the 8 millionth vehicle off the assembly line, Dongfeng Nissan's annual sales volume in 2016 also reached 1.1 million units, an increase of 13% over the same period of 2015. The annual production and sales have once again steadily exceeded one million units. Dongfeng Nissan's general manager Elton Gu Shuo, deputy general manager Zhou Xianpeng, party secretary Zhao Shuliang attended the off-line ceremony. Zhou Xianpeng said at the off-line ceremony: "Dongfeng Nissan's business philosophy has always been adjusted and transformed along with China's economic development and the upgrading of the automobile industry. It insists on exploring the development trend of the industry with a forward-looking vision and pre-laying the future development direction. For 13 years, Dongfeng Nissan has been operating steadily and developing with care. It has ushered in the 8 millionth vehicle downline. On the trust of 8 million shares, Dongfeng Nissan will move forward with a smart future driving force to help Dongfeng Nissan lead the industry trend. Steady progress."
The brand conforms to the times and continues to grow, which is the prerequisite for the stable operation of the company. In the era of new car consumption, where the car buyers are getting younger and younger, Dongfeng Nissan continues to deepen the YOUNG NISSAN strategy in 2016. Through a series of “innovation, care, and heart” marketing activities, it fully demonstrates the brand's youthful mentality and greatly enhances the brand. Reputation and goodwill. In 2016, the Dongfeng Day product brand improved by 3.8% compared with 2015, ranking among the top three joint venture brands. Customer service is the foundation of a company's sound operations. In 2016, Dongfeng Nissan focused on the theme of “Customer Year” and carried out the “Hug Customer, Careful Service” theme to enhance the awareness of all employees; through the establishment of a regional support office, it was close to customers with a flatter operation structure; A series of trainings were carried out in 77 stores, which reduced the service complaints rate of training stores by 38%. Channel health is the guarantee for the stable operation of enterprises. In 2016, Dongfeng Nissan implemented the P20 big city strategy, optimized the number and efficiency of franchised stores, and improved the overall revenue of dealers; established a dealer capacity diagnosis system and expanded dealers' business scope to carry out used cars, auto insurance, auto finance, and automobiles. The expansion of leasing and other businesses reached a replacement rate of 12.21% from January to October 2016, which is the highest level of Dongfeng Nissan.
“砰”, on the afternoon of December 26, after Chen Binbo, executive deputy general manager of Dongfeng Honda Automobile Co., Ltd., fired the starting gun of the 560,000th commercial vehicle in 2016, a new CR-V wearing a big red flower was around the week. , slowly drove on the logistics car. This also marks that Dongfeng Honda has reached the annual sales target of 560,000 units after two adjustments. This is another leap from Dongfeng Honda following the completion of 400,000 sales targets last year.
In order to thank the hard work of all departments, Chen Binbo put on a big red flower for the sales ministers of China and Japan. The employee representatives of 14 departments accepted the recognition of Dongfeng Honda and also wore the red flower. Guo Feng, deputy director of Dongfeng Honda Sales Department wearing a big red flower, said with excitement: "In recent years, Dongfeng Honda has made a series of reforms and innovations in the marketing field, with 3 million customers in the brand of young, fashionable and sports. Providing superior products and services with leading technology and first-class quality, it has won wide recognition and trust in the domestic market. Today, the achievement of 560,000 sales targets is achieved by the sweat and hard work of employees who are fighting on all fronts. The results can only represent the past. In the remaining five days of this year, we will strive to climb higher peaks.” In 2016, under the three-core driving mode of “intermediate car + mid-to-high-end car + SUV”, Dongfeng Honda continued Introduced the new models of the tenth generation Civic, Gerry, and Jingrui. In particular, the 10th generation Civic not only entered the 10,000 clubs, but also became the third pole of Dongfeng Honda's sales growth. The product line is constantly enriched, and the strength of the Dongfeng Honda shifting speed is sufficient. As of December 26, Dongfeng Honda's cumulative sales volume increased by 40% year-on-year, and cumulative terminal sales increased by 48% year-on-year.
The excellent performance on the market side also allowed Dongfeng Honda to adjust its annual sales target twice in 2016, from 450,000 at the beginning of the year to 500,000 at the middle of the year, and to 560,000 again in October. On the basis of the planned total production capacity of 480,000 units in the Dongfeng Honda Plant and the Second Plant, more than 560,000 production tasks will be completed, which not only tests the assembly skills of employees, but also puts stricter on the effective operation of the entire production system. Demanding requirements. To this end, Dongfeng Honda has established a more sensitive production and marketing linkage mechanism, implementing flexible production, strengthening the coordination of quality in all areas, and ensuring the quality level under high capacity load. Wang Ke, head of the production management department of Dongfeng Honda, said: "As a member of the manufacturing department, we have completed the production of 560,000 vehicles through innovation and innovation. In 2017, we will climb the peak and continue to be fast and good for Dongfeng Honda. Development is a plus."

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