Giants disregard economic downturn and press small and medium-sized dry companies to develop precision services

At the beginning of 2016, the Food Business Network launched a series of reports on the “Executive Executives” throughout the year and visited local local industrial clusters on the spot to understand the status quo of the current industrial economy. Changzhou, as the site of the opening and closing of this event, Bengang reporters went deep into the local giants and small and medium-sized enterprises and conducted face-to-face interviews with the decision makers of drying equipment. Zhou Mi, a spokesperson for Jiangsu Zhenxing Drying Equipment Co., Ltd., said that although the current domestic economic environment is not very good, for them, this is both an opportunity and a challenge.

Jinda: Maximize the advantages of "Sino-foreign joint ventures"

Changzhou Jinda Drying Equipment Co., Ltd. as the first stop of this business trip, the director of the office, Li Yongling, said that as the only Sino-foreign joint venture in Changzhou, after years of deep plowing in the drying equipment industry, the company has achieved a good reputation both at home and abroad. And performance. Although the economic situation was somewhat sluggish last year, for Jinda, this is not the main obstacle to the development of the company.

"Sino-foreign joint ventures" are regarded as supporting backbones for the development of enterprises. However, for Jianda, this is a must-have and long-term plan. We hope to use its own advantages to make the drying equipment at home and abroad. Play more influence. Li Yongling laughed.

According to report, Changzhou Jianda Drying Equipment Co., Ltd. has fixed assets of 65 million. There are 36 categories of products, more than 260 kinds of specifications and varieties, annual production of various types of drying, granulating, mixing, smashing equipment more than 1,000 sets of products used in chemical, food, pharmaceutical, electronics and other industries.

At present, Kinda has cooperated with large enterprises such as Sinopec, Shanghai GM, Saint-Gobain in France, Alsace in Japan, Chatter in the USA, Guanshengyuan in Shanghai, and Jinlongyu.

Revitalization: the market and the product grasp

Zhou Mi was the most affable and extremely friendly guest speaker in this reporter’s interview. She is very confident to introduce myself to reporters. "Hello, I'm Zhou Mi, a spokesperson for Jiangsu Zhenxing Drying Equipment Co., Ltd."

Zhou Mi told reporters that revitalization has been working in the drying equipment industry for many years and has been devoted to foreign markets for many years. Annual sales have continued to rise. Even with the economic downturn in recent years, there is no concern.

When Zhou Mi introduced the company’s high-quality products to reporters, the company’s best-selling product was a dryer, which was mainly used for drying vegetables. White Elephant instant noodles is one of the customers of this product. At the same time, Zhou Mi introduced that the company has independently developed an energy-saving drying oven at the present stage, which is a low-energy and high-efficiency product that effectively reduces the cost of customers. In this year, Zhenxing actively responded to the country's environmental protection policy and launched a sludge drying equipment production line.

In addition, the company has also cooperated with the university in Shaanxi, and continues to carry out technological improvement and new product development. Last year, there was a production line of cyanobacteria in Wuxi, turning cyanobacteria into waste and exporting it to the United States and other places. This technology has also received the attention of the provincial leaders.

Improve product quality, reduce user costs, open up domestic and foreign markets in all aspects, plus Zhou Mi's talkative posture, making revitalization in the drying industry among the best.

Su Li, Yi Du, Pin Zheng. . . . The Eight Immortals Cross the Sea

The interview of Changzhou Suli Drying Equipment Co., Ltd. peaked at the Food Business Network indicated that due to the large number of enterprises in Changzhou who are engaged in the drying equipment industry, according to related statistics, 70% of the drying equipment in the country is concentrated in Changzhou, and the natural competition is very strong. If you continue the traditional marketing model will certainly be abandoned by the market, now, changing the marketing model has become the focus.

Gao Feng told reporters that "Internet +" has made the mobile market bigger, and traditional industries can also use the new normal to change operational thinking. This year's plan, in addition to the quality of the product, the Internet marketing model must be a heavy punch program.

Compared to the active thinking of the peak, Lin Maorong, general manager of Changzhou Yidu Drying Equipment Co., Ltd., said that because the company has been engaged in technical work, product technology has always been the focus of the company's development. Lin Maorong told reporters, “I will spend a lot of time developing new products and technologies. I'm not very good at communication, so natural ideas are very real. In the industry, I should be the most ground-breaking decision maker.”

In addition, Changzhou Pinzheng Drying Equipment Co., Ltd. Yu Yucheng pointed out that online marketing has become the mainstream, and optimization has become a top priority. In addition to building their own products, it is important to push products out.

In an interview with 11 companies, the reporter learned that most of the companies are in small and medium-sized state, and the development of precision services has become a powerful weapon to seize the market. Changzhou Dingzhuo Drying Equipment Co., Ltd., Changzhou Huanjia Drying Equipment Co., Ltd., Changzhou Yidu Drying Equipment Co., Ltd., Changzhou Guiqin Drying Equipment Co., Ltd., Changzhou Jiechuang Drying Equipment Co., Ltd., Changzhou Lifa Drying Equipment Co., Ltd., etc. Enterprises are now using customized services, that is, to reduce the number of equipment inventory, but also to meet customer demand, increase trading volume.

Collectively push the environmental protection equipment with great market potential in the future

Advocating environmental protection is already entrenched. With the continuous changes in policy orientation, the industrial lines naturally change. When many policy makers in this interview introduce future plans, they will mention that they will work hard on environmental protection equipment.

Zhou Mi told reporters that the revitalization actively responded to the country’s environmental protection policy and launched a sludge drying equipment production line. Zhou Mi said that the company has also cooperated with the university in Shaanxi and is continuously improving its technology and developing new products. Last year, there was a production line of cyanobacteria in Wuxi, turning cyanobacteria into waste and exporting it to the United States and other places. This technology has also received the attention of the provincial leaders. In addition, the revitalization has also made major breakthroughs in the sludge industry, and there has also been strong support for e-commerce.

In the face of the current market environment, most of the companies adopt strong and strong alliances, marketing transformation, and diversified business development. Professionals in the industry point out that products and technologies have become rigid requirements for development, and it is necessary to cater for the development of the new normal.

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