How do lighting dealers take the initiative in the new economic era?

In the new economic era, although the growth rate of the industry is higher than the overall economic growth rate, but at the micro level, the major manufacturers are not doing well. From the big industry to the small and medium-sized enterprises, from large platforms to small individuals, everyone is trying to cross the river to find new ways. According to the traditional routine, the manufacturer acts as the pioneer of the road. When the mountain opens the road and meets the water bridge, the basic safety is determined, and the dealer will follow up. However, under the current market environment, it seems to be excessively conservative. In addition to keeping pace with the pace of enterprises, dealers must take the initiative to be in their own hands, the system has not changed, and thinking is first. Smart connections continue to attract attention In recent years, smart has become the vane of the Frankfurt Lighting Fair, the Guzhen Light Fair, the Guangzhou Guangya Exhibition, and the Hong Kong Lighting Fair. According to the statistics of NanoMarkets, the global smart lighting market in 2013 was about 1.287 billion US dollars. Although the smart lighting market is currently small, the market will continue to grow in the future, driven by manufacturers' active promotion and energy saving trends. One hundred million U.S. dollars. In China, NVC, Opp, Mulinsen, Sunshine, Hongyan, Yaming, Yinghui, Zhouming, Teyoushi, Lidaxin, etc. are all involved in the field of intelligent lighting, exploring the layout, or gearing up and ready to go. Etc., such as Opto's intelligent home solutions; Sanxi Aurora's PAK smart home system; Hongyan and Huawei, Jingdong, LeTV, etc. to build Hongmi Ecology; Qilang lighting to connect online and offline to create a digital virtual experience store. In foreign countries, international lighting giants such as Philips, GE, Osram and Tridonic have launched their own products in the field of intelligent lighting, and are equipped with Apple Home-Kit, Google Brillo, Samsung Smart-Home and other platforms. In addition, Philips' cloud-based intelligent connected lighting system ActiveSite, OSRAM's Lightify intelligent control system, and Cree's SmartCast wireless control platform can't help but feel that this is the rhythm of Internet giants such as Apple and Google. Modern minimalist wind sweeps the third and fourth-tier markets With the improvement of living standards and the main consumer of the 80s and 90s, the modern lights in 2015 are inevitably affected by the macro environment, but their future market potential cannot be underestimated. Nowadays, under the economic downturn, the competitive pressures of the first and second-tier markets, the attractiveness of the third- and fourth-tier markets, and the push for one, have prompted many modern lighting companies to enter the second and third tiers and even the county-level market. Xinteli launched the whisper brand, focusing on the second and third tier cities in the country, and plans to complete the construction of 1,000 numb brand stores in the next few years; Qilang Lighting launched new products for the 3rd and 4th yijia series, starting from 2014, the channel sinks every year. With an increase in the speed of more than 100 dealer stores, and plans to establish 1,000 stores in the country in the next few years; Extreme Lighting has more than 800 image store sales outlets, domestic sales increased by 1.6 times in 2015, annual sales exceeded 100 million yuan ; Song Wei Lighting with strong product originality, in the third and fourth line market in many places ... In the future, modern lighting and furniture design integration is a trend, strong brand support, products in line with fashion trends, and A quality consumer experience will be the key to a terminal dealer's success.

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