Peka "phase" China's market key partners have been locked


The Pekka Group, a well-known foreign car company, at the Beijing Auto Show, took no notice of the “close contact” between the audience and its three DAF heavy trucks on the booth. When a spectator prepared to board the show car and sit in the cab to experience something, it was not stopped but was received warmly by the booth staff. The reporter found that the show car is also affixed with "get off the car, please face in, hands grab armrests," the warm welcome words. The same internationally-renowned auto company exhibited at the booth of a foreign-funded company strictly controlled and was told to photograph only at the periphery, not to enter the exhibition stand, and not to touch the show car. It seems that a little touch will damage the car body.

As early as at the Shanghai Auto Show, Pecca Group unveiled its DAF truck at the auto show. The Pecca Group has aroused widespread concern in the domestic media. Like other foreign-funded enterprises, Pekka Group also hopes to find a partner in China to jointly develop China's commercial vehicle market. "About cooperation, we have basically negotiated with the major truck factories in China. We are still discussing with some potential partners and we will focus on 2-3 companies." Darrin Siver said during an exclusive interview with the first commercial vehicle network reporter during the Beijing auto show. Like "open the door to welcome visitors," Pekka Group is also opening its arms to welcome China's partners.

Earlier, another vice president of Pekka Group had stated that Pekka Group has been looking for possible partners in China, but there is no specific time planning. This eagerness has continued to this day. “We don’t have a timetable because we’ve never been hastily making progress. We don’t make decisions that are not mature enough.” Saidar said that in communicating with domestic companies, Pecca Group is also paying close attention to Chinese trucks. The development of the market and the development of the Chinese economy. Apart from negotiating with potential partners and evaluating future strategic cooperation, Pecca Group's main focus is still on the promotion of parts procurement business while also strengthening the sales of engines and trucks.

In the past five years, China's truck quality has greatly improved, and this increase will continue further. China is an ever-evolving market, and Sedari believes this in the Chinese market. For users, the development of the Chinese market is the same as that of other countries. “In other words, when the market develops to a certain degree, users will start to pay attention to what better product quality will bring to them. What they ultimately want is a reduction in the total cost of operations."

The industry believes that foreign companies visiting China to open up the market are not only a challenge to the Chinese market, but also have the corresponding technology worth our study. We will also welcome more high-quality foreign companies to open up markets in China.



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