·The reliability improvement of China's own brand vehicles is obviously close to the mature market level

On the 29th, the reporter learned from JD Power that the 2015 China Vehicle Reliability Study SM (VDS) showed that vehicle reliability has made great progress this year, close to the mature market level. The reliability improvement of independent brands is the most obvious, and the gap with international brands is getting smaller and smaller.
The JD Power Vehicle Reliability Study measures problems encountered by car owners during the past six months in the 37-48 month period, including eight problem categories (engine/shifting system, body appearance, driving experience, configuration/manipulation) 202 problem symptoms of /dashboard, audio/entertainment/navigation system, seat, air conditioning system and body interior). The overall reliability is measured by the number of problems per 100 vehicles (PP100), and the lower the score, the better the quality.
China's overall vehicle reliability has improved, close to the mature market level: the average number of problems in 2015 was 156 PP100, which was reduced by 37 PP100 compared to 2014 (193 PP100). Continued advances in vehicle reliability have brought China closer to the mature US market. Compared to the same period, the gap between China's vehicle reliability and the US is 9 PP100.
The progress of domestic brands is the most obvious. According to the origin of the brand, the independent brands have made the most progress, and the number of problems has decreased by 48 PP100. In addition, the gap between independent brands and international brands continues to narrow, from 43 PP100 in 2014 to 27 PP100 in 2015, and the engine/transmission system problem (16 PP100) accounts for nearly 60% of this gap.
The report shows that reliability significantly affects customer loyalty. If one or more problems are encountered, the owner's loyalty declines by nearly half. Only 16% of the owners said they would "really" recommend the same model, and 5% of the owners said they would buy again. The same brand, and this proportion is 28% and 10% among the owners who have no problems.
Despite the significant improvement in vehicle reliability, fault-related issues remain a drawback in the Chinese market. Of the problems mentioned by US car owners, 33% are related to failures (the rest are design-related); among the problems mentioned by Chinese car owners, 55% of the problems are related to failures (the rest are design-related).

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