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With the ban on the sale of incandescent lamps in various countries, some experts pointed out that in 2014, global LED lighting demand will increase by 60%. It is foreseeable that a new round of Chinese LED lighting will go out this year. The United States has completely banned incandescent lamps since January 1 this year. Canada has also begun to ban 75W and 100W incandescent lamps, and 40W and 60W bulbs will be completely banned on December 31 this year. It can be seen that this year's LED lamps are exported. The outlook for the North American market is bright.
For China's export-oriented LED lighting companies, the export is very good, but also a full pro-American, because North America is their important market, and powerful export-oriented companies want to share a piece of the North American market. So, what opportunities will China’s export-oriented LED lighting companies face this year? How should Chinese LED lighting companies do a good job of exporting?
The current status of China's LED lighting exports is undoubted, China's LED lighting production countries, with the widespread use of LED lamps in the world, China's LED lighting exports will also rise. According to statistics, in 2010 and 2012, China's LED lighting exports have maintained an annual growth rate of more than 30.00. Under the stimulus of price decline, China's LED lighting exports continued to maintain rapid growth in 2013 and this year. In November 2013, the cumulative export volume of LED lamps in China was 7.7 billion U.S. dollars, a year-on-year increase of 47.80. Even in the fourth quarter of the original off-season, there was an increase of nearly 80.00. Some experts predict that 2014 will continue the hot market last year, with an increase of about 35.00.
Why have China's LED lighting exports have experienced rapid growth for many years in recent years? Based on the opinions of many export-oriented LED lighting companies, the author has the following major factors:
1. The export lighting market is relatively mature, and the export situation is slightly improved, and the growth trend is still maintained;
Second, the export orders of customers are large, come fast, simple, and loyal;
Third, the domestic market price competition is serious, the profit is too low, and the export market profit is relatively high;
Fourth, the United States, the European Union, Japan, Australia and other governments are stepping up legislation to encourage the use of energy-saving light sources, and continue to increase support for the LED industry, with varying degrees of subsidies for LED lighting products;
5. Foreign consumers have higher awareness of energy conservation;
6. The LED public service platform implemented by the central government for the export of LED lamps up to 13 tax refund policies and reduction and exemption of commodity inspection fees, inspection and quarantine, technical standards testing, etc.
Among them, the LED light export tax rebate rate of 13 was implemented in 2008, and the trend of slightly improved export situation has already appeared in this year's Hong Kong Spring Lighting Fair. At that time, some export-oriented LED indoor lighting companies indicated that there was a sign of recovery in the export market this year. The export sales of LED lamps increased significantly, from as low as 10.00 to 70.00, and the ban on foreign countries provided a large blank market for export enterprises.
China's LED lighting companies are the main suppliers of LED lighting in the North American market. The EU, North America and Asia are the major exporters of LED products in China, with the EU taking the top position with 28.00 and the North American market accounting for 18.00. The United States, Japan, Germany and Russia is a major exporter of Chinese LED products, with the United States taking the lead with 17.50 and Japan and Germany ranking the top three with 8.60 and 7.80 respectively.
Guangdong Semiconductor Industry Joint Innovation Center and Guangdong Province Emerging Industry Strategic Development Research Institute released the “Guangdong Province LED Industry Operation Monitoring Report for the 4th Quarter of 2013â€. In 2013, the main export destinations of Guangdong LED key areas were still Asia and North. America and Europe. Among them, the export volume to North America was 20.543 billion yuan, accounting for 29.86 of the total export value, ranking second. From the above data, North America is very likely to be the focus of a new round of competition for the entire LED industry. In addition, after the implementation of the ban, the North American market has become a place where LED lighting companies can compete.
In the process of visiting, the author found that LED enterprises with high-end, high-quality, patented technology generally focus on the European and American markets, while LED companies that are positioned in the low-end and win by price generally focus on the Middle East and Southeast Asia markets. In the Hong Kong Spring Lighting Fair, most of the export-oriented companies participating in the exhibition are also based in North America and Europe.
The export products have been single since 2012. The demand for LED bulbs, LED fluorescent tubes, LED spotlights and LED panel lights is strong, especially for LED bulbs. Since the beginning of this year, the sales growth rate has been obvious. Many export-oriented companies that focus on LED indoor lighting have said that LED bulbs have the largest sales volume, followed by LED fluorescent tubes, but due to price differences, sales are the first.
In the process of visiting, the author found that export-oriented enterprises are mainly one or two products, not LED tube, LED bulb, LED panel light, visible single products can also hit the world.
Thresholds to improve small businesses to bid farewell to the international market Last September, the EU issued the "new energy efficiency regulations for LED lighting products" caused the industry's attention, because the new energy efficiency regulations, CEMark requirements for lamps and lamps on the basis of LVD directives and EMC directives The ErP (EU) No1194/2012 Directive and the Energy Efficiency Label (EU) No874/2012 Directive are added, and LED bulbs and directional lights are specified, which will be implemented in three phases in the next three years.
The EU is precisely China's largest export destination, LED bulbs and directional lights are the main export products of Chinese LED lamps. In addition, the requirements for entry barriers and regulatory systems for LED products in major exporting countries such as the United States and Japan are also increasing.
New energy efficiency regulations, starting from September 1, 2013, LED lights with an energy efficiency index above 0.2 will be allowed to enter the EU market. This standard is 2.2 times that of China's current implementation standards. For Chinese companies, in addition to technical problems, there are also production costs. If energy efficiency is increased by one level, production costs will increase by 5. In the environment of rising labor costs, LED prices and profits, export profits will further decline.
Low-profile OEMs also want to have an identity in China. Many export-oriented LED lighting companies have done a good job, but more and more export-oriented companies want to expand the domestic market. Some enterprises have done a good job in exporting, and the situation of reaching the outside of the wall is also successful. In addition, although some enterprises sell more than 100 million in sales, they face the dilemma of making wedding dresses for others, and they are OEMs for foreign lighting manufacturers. Not high, so consider the domestic market or establish a self-owned brand. One respondent indicated that it had OEM for foreign manufacturers with a profit of 10.00 and a self-owned brand with a profit of 20.000.00. Another respondent expressed the willingness to establish a self-owned brand to develop the domestic market.
It can be seen that although overseas markets such as North America and Europe have a broad market, it does not mean that the moon of a foreign country is particularly round. Even if the export is well done, it is necessary to go abroad without identity, rather than being a foundry of others.