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“Local protection is the roadblock for the development of the new energy automobile industry.†The Guangzhou Automobile passenger car has encountered such a “roadblocker†– only the company that invested 50 million yuan in the local investment, the new energy vehicle of the Guangzhou Automobile Passenger Vehicle祺 is eligible to be promoted locally. “This 50 million yuan is more suitable for product development and promotion.†Wu Song, general manager of Guangzhou Automobile Passenger Vehicle, is not satisfied.
This is not only a case encountered by GAC Chuanqi. Many auto companies engaged in the production and sales of new energy vehicles frequently encounter similar “hidden rules†in the promotion of local cities.
It’s not hard to see from the words of Wu Song’s lungs that in the face of such local protection, the powerful large state-owned automobile group has not been spared. In contrast, the situation faced by smaller new energy car companies is even more difficult.
“On the 27th, a newly registered new energy auto company insider told the reporter that the company plans to use Xi’an as the main promotion market, but now even the products enter the preferential policy. It is very difficult.
According to the “Notice on the Provisional Regulations on the Promotion and Application of New Energy Vehicles in Xi'an†issued by Xi'an Municipal Office in 2014, the conditions for the promotion and application of automobile production enterprises must include: the status of independent legal person, included in the “Announcement†of the Ministry of Industry and Information and in line with the state regarding the new Energy vehicles promote the application of subsidized models and enterprises. In addition, it also requires a single-shift annual production capacity of more than 5,000 new energy vehicles, with independent product development, test verification, production consistency guarantee capabilities and a comprehensive sales and after-sales service system.
The above regulations are no different from many cities including Beijing, Shanghai and Guangzhou. However, for non-local enterprises, the Xi'an government clearly stipulates that “new energy automobile production enterprises outside the jurisdiction of Xi'an City shall register with the industrial and commercial enterprises of this Municipality or designate a car sales organization with independent legal personality, and the government of the locality of the production enterprise shall introduce new Energy vehicle subsidy policy."
"From the previous regulations, if a new energy auto company is not willing to register a new company locally, it is not a difficult condition to designate a 4S shop for the brand. However, it is required to introduce a new energy vehicle to the local government. The subsidy policy is somewhat difficult," said Wei Shizhen, a partner at Dacheng Law Firm.
However, the fact may not be as simple as that. “If you can only build a 4S shop, it’s fine.†The insiders said frankly, “The policy is only a theoretical level. In fact, in the process of implementation, the local government explicitly requires us to establish an independent legal entity in the local area, and requires the main company. The local government also introduced preferential policies for the BYD Qin model (produced in Xi'an)."
“The newly established company has a lot of extra expenses in tax and finance. Even if we can do this, it is too difficult for our local government to issue the same preferential policies for Qin.†The insiders are slightly helpless. “We Just a small company, how do you go about the government's decision?"
"We do not require a certain (new company), mainly the financial convenience of subsidy policy. If you can't build a new company locally, you can authorize or entrust other companies to accept subsidies, and then transfer it by yourself." July 28, Xi'an The relevant person in charge of the Municipal Economic and Information Committee denied this statement in an interview with this reporter.
Invisible outerwear The "encounter" of the aforementioned small company that hit the wall in Xi'an is just another epitome of the current difficult promotion of new energy vehicles in local cities.
Although in July last year, the State Council issued the "Guiding Opinions on Accelerating the Promotion and Application of New Energy Vehicles" (hereinafter referred to as "Opinions"), the local catalogue has been abolished, and local protection measures such as "local construction" have been banned. After the year, local protection measures with invisible outerwear are still coming.
To a certain extent, this may be due to the “Notice on Continued Promotion and Application of New Energy Vehicles†jointly issued by the Ministry of Finance, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Science and Technology in September 2013. The "Notice" stipulates that the number of foreign brands in the vehicles to be promoted and applied shall not be less than 30%. According to Zhang Zhiyong, an auto analyst, “policy requires locals to give at least 30% of the foreign brand share, which is equivalent to disguising the rationality of 70% local protection in disguise.â€
BYD, which is booming in the new energy vehicle market, also encountered the same problem. Insiders of BYD told this reporter that BYD's new energy vehicles have chosen to build factories in the city during the promotion process outside Shenzhen. “We have done statistics. At this stage, when local government subsidies and state subsidies reach 1:1, we can survive in the newly built cities. But if it is lower than this ratio, there may be some funding problems in the operation.â€
In order to enter the scope of preferential promotion and receive the same proportion of subsidies, BYD has chosen to build production bases in promotion cities including Nanjing, Wuhan, Xi'an, Tianjin and Beijing.
“The cost of building an assembly plant is about tens of millions of yuan, but if the marketing effect is good, the cost of building a factory can be recovered quickly.†Some insiders estimate that the price of a bicycle is more than 2 million yuan. For example, the bus sold 1,000 vehicles or 2 billion yuan. Even with an estimated low profit margin of 1%, the profit is about 20 million yuan. However, the above-mentioned people also admitted that in a number of cities to build factories and all put into production, not only the recovery of factory costs, a large number of human, material resources, resources and other financial expenses will also arrive as scheduled.
There is also a person in charge of a new energy auto company told this reporter that after several rounds of negotiations, the company has almost entered a city to promote its new energy vehicles, but in the end it was unable to make a 1:1 subsidy due to local financial pressure. And it fell short.
In fact, in the new energy vehicle market is still in its infancy, if every company enters a city and needs to invest in a new company or production base, in addition to the sharp increase in the demand for new energy sector sales of auto companies, it is also very likely Cause waste of resources and redundant construction.
Outside the air, but under the general trend, the local government that has set up a fence has begun to speak out.
"Our (regulations) actually have no other considerations. I only want to be fair. I accept you. You must also have corresponding preferential policies, accept me, accept everyone." On July 28, the relevant person in charge of the above-mentioned Xi'an Economic and Information Committee Our reporter admits that Xi'an requires that the government of non-local enterprises also need new energy preferential policies, which is to hope that the local government of the other party will have a fair attitude. "It is everyone's business to promote new energy products. It is not my family's business. If the local government does not support and does not have preferential treatment for new energy products, then we have no reason (for you) concessions."
However, the relevant person in charge mentioned above also admitted that Xi'an currently has more than 30% of foreign brand purchases in the field of new energy vehicles, and sometimes it is also considered from the development of the local new energy vehicle market. “We need to make some choices and tighten the caliber. Really cost-effective, suitable for Xi'an and market prospects, we will also adopt some relatively loose policies."
For the foreign energy new automobile enterprises whose registered places are not within the scope of the pilot city, the relevant person in charge of the above-mentioned Xi'an Economic and Information Committee said that “it is not recommended to enter because it is also worried about the quality of the products.â€
In fact, not only in Xi'an, behind the promotion policies of various local governments, there are still many details that are difficult to overcome when receiving the practical aspects of new energy auto companies entering the country. “For example, some local governments have requested that vehicles with a range of less than 200 kilometers cannot enter, and cities emphasize that the weight of the battery must not exceed 30% of the vehicle. These regulations were almost met by local car companies at the time, and the actual utility was equivalent. The 'small catalogue' of the place." A responsible person of a new energy auto company revealed.
Ding Huajie, executive director of the North American Chinese Automobile Engineers Association, believes that there are certain reasons for local governments to properly protect the interests of local enterprises. “The majority of subsidies from local governments come from local fiscal revenues, and local car companies are also the most productive part of this fund. Wool is on the sheep.â€
However, under the ultimate goal of national new energy vehicle promotion, the local threshold is obviously contrary to the overall promotion direction. "If the local government's regulations on the promotion of new energy vehicles are in contradiction with the superior policies, and based on their own local interests, and adopt measures that are contrary to the spirit and purpose of the promotion of new energy vehicles, intentionally foreign automobile manufacturers enter the local market. Obstacles to market sales may be suspected of administrative monopoly." Wei Shizhen believes.
It is still unclear when new energy vehicles and traditional fuel vehicles will be able to divide the world. However, when the new energy automobile industry is beginning to get hot, the local government will really put down the barriers that they have set up, which is an effective acceleration law.