Some tire companies in Fujian abandoned the US market due to "double opposition"

In the future, some Chinese tire companies will enter the U.S. market to pay a tariff that is more than one times the price of the product. According to the extent of final determination by the US Department of Commerce, Chinese tire manufacturers will be subject to anti-dumping duties of 14.35% to 87.99% and counter-subsidy taxes of 20.73% to 100.77%.

It was recently learned that two high-tariff superpositions will cause a heavy blow to the production enterprises, and companies involved in the product may therefore withdraw from the US market. In fact, in the first half of the year, Fujian’s tire exports have experienced a serious decline, with volume and price falling. According to industry insiders, local companies need to respond positively after the United States has launched its “double counter” boots against China.

U.S. "Double Anti-" Impact on Tire Exports

“The United States is our main export market, but exports have already dropped significantly in the first half of this year. According to the current situation, the situation in the second half of the year is even worse,” said a person in charge of a tire company. The final result of the United States’s “double reverse” case against China’s tires has a greater impact on the company, and the products involved may have to abandon the US market.

A tire production company official said that Fujian tire companies, like the tire industry in the country, use Europe and the United States as their major export markets. According to the results of this final ruling, some companies may have to assume a double taxation rate of more than 100%, which greatly weakens the price competitiveness in the US market. In fact, since the US Department of Commerce initiated an anti-dumping and countervailing investigation on China's imports of passenger cars and light truck tires in June 2014, the amount of tires exported by Fujian to the United States has declined.

According to the statistics of Fuzhou Customs, in the first half of this year, Fujian exported a total of 17.11 million tires, which was 2.3% lower than the same period of last year; the export value was 1.62 billion yuan, a year-on-year decrease of 9.2%; the average export price was 94.9 yuan each, down 7% year-on-year. . The province mainly exports to the EU and the United States, of which 6.122 million are exported to the EU, an increase of 5.4%; and exports to the United States are 2.933 million, a decrease of 0.6%.

Experts suggest differentiating responses

According to the Fujian Rubber Industry Association, trade frictions are not the first time for Chinese tire companies. In particular, after the outbreak of the international financial crisis in 2008, domestic tire companies not only encountered “anti-dumping” investigations, but also faced “special protection” pressures, namely “pressure-sensitive protection mechanisms for specific products” and “special safeguard measures”. However, it was not expected that the three-year special safeguard case had just arrived, and the "double reverse" investigation followed suit. From the current situation, this pressure is difficult to ease in the short term.

However, the Association believes that companies involved do not have to be too discouraged, as long as the product is innovative enough to maintain differentiation with the general product can also get a considerable profit.

It is reported that the unit price of tire exports in Fujian Province does not exceed 100 yuan each, and there are currently all-steel radial tires introduced by Fujian companies, which are priced higher than some well-known domestic brands, and the export price abroad is even higher by 60 US dollars. Even if it is so "expensive", in the past year, the output value of the existing production line has exceeded 700 million yuan, and it is zero-stock sales.

"Like Apple phones, even though its price is much higher than that of domestic mobile phones, many users will still buy it." Fujian Rubber Industry Association pointed out that any industry has innovation space, quality is not necessarily strong problem.

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