Chinese tires "going out" is not a shift of backward production capacity

The “One Belt, One Road” is a high-level, high-level, high-quality opening. China will take out the best things, so when it comes to looking for new markets, we must abandon the previous concepts at the beginning and we must not shift the eliminated production capacity. Go out.

"We must not copy disorderly competition and vicious competition. In the process of 'going out', we must not only pay attention to the expansion of quantity, but also must pay attention to the improvement of quality, and constantly improve the international recognition and reputation of Chinese brands and enterprises. Only in this way can we achieve long-term development, achieve international operations, and become truly competitive international companies.” said Deng Yaxi, president of the China Rubber Industry Association.

It is reported that the construction and operation of the Linglong Tire Thailand Co., Ltd. product line is fully equipped with world-class high-end production equipment, fully realizes the integration of “Two Chemicals”, and cooperates with advanced management methods to achieve controllable control of process control and 100% quality traceability. . In addition, the product innovation is high, and serial production of high-performance products such as run-flat tires, snow tires, and green tires is realized.

Sen Qilin Company plans to build a Thai factory into a production line with the highest level of automation, intelligence, and information technology in the tire industry. It must also strive to build this investment into a model cooperation project implemented in Thailand by the national “One Belt and One Road” strategy. The exchanges and cooperation between the manufacturing industries of the two countries will promote the upgrading of Thailand's manufacturing industry, realize the all-round strategic cooperation between the two countries, achieve mutually beneficial development and common prosperity.

An important way to avoid risks is to better integrate with local communities. "To realize the 'going out' strategy, we must uphold the spirit of peaceful coexistence, exchanges and understanding, inclusiveness and cooperation, mutual benefit and win-win results," said Deng Yaxi.

It is understood that in February this year, in the first time when the exquisite Thai company warehouse fire accident occurred, the company adopted an emergency plan to distribute masks and medicines to the surrounding villagers and jointly conducted medical examinations with local village doctors. After the fire was extinguished, it carried out inspection and treatment work and condolences from the surrounding villagers. The practice was praised by local government agencies and local villagers such as the Thailand Industrial Park Authority and the Exploration Bureau, which fully established the brand image of ethnic tires in the international market.

Ge Guorong, deputy general manager of Zhongce Rubber Group Co., Ltd., when investigating and examining Thai companies, pointed out that Thailand’s employment “has a high cost of talent and high manpower flow” and pointed out that Thai companies must establish a reasonable organizational structure, standard and efficient work flow and clear The rules and regulations have changed from relying on responsible management to relying on institutional management in order to improve the company's operational efficiency and attract talents.

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