The development of electric vehicles has become a trend of automobile development. According to the data, the total sales volume of new energy vehicles in China reached 507,000 in 2016. With the growth of electric vehicles, the power battery has also entered a period of rapid development. According to the latest data, China's automobile power battery production in 2016 was 30.8GWh, an increase of 82% year-on-year. However, in 2017, the new version of the new energy vehicle subsidy policy was implemented on January 1, the subsidies for new energy vehicles began to decrease, and the power battery has higher requirements. Affected by factors such as the sharp decline in subsidies for new energy vehicles, new energy vehicle manufacturers began to push down the price of power battery manufacturers, and corporate profits tightened. The power battery industry is about to "change the sky", how should companies break? Enterprise pressure under the New Deal According to data released by the Federation on February 11, the sales volume of new energy passenger cars in January 2017 was 5,400, a sharp drop of 61% year-on-year. January has always been considered a low season for car sales, but is this "cliff-style plunge" normal? Cui Dongshu, secretary-general of the National Passenger Car Federation, believes that the sales of new energy vehicles dropped sharply in January, and it was only related to the re-examination of the New Deal and the new energy vehicle promotion catalogue before and after New Year's Day. On January 23, 2017, the Ministry of Industry and Information Technology announced the first new energy vehicle promotion catalogue after the catalogue was reaffirmed. The catalogue only included 185 new energy vehicles, and many new energy vehicles are still in an awkward position. In the new version of the subsidy policy, state subsidies have fallen by about 20%, and local subsidies have been stipulated that they cannot exceed half of the national subsidies. To a certain extent, it affects consumers' purchasing enthusiasm and lowers the overall sales volume of domestic new energy vehicles, which also directly affects the power battery order volume. As new energy vehicle manufacturers are still in the adjustment period, at present, the overall start of the power battery companies is flat, and the order volume has dropped by more than 20%. It is worth mentioning that the new version of the new energy subsidy policy mentions that the mass energy density of the pure electric passenger car power battery system is not less than 90Wh/kg, and subsidies of 1.1 times higher than 120Wh/kg; non-fast charge class The energy density of the pure electric bus battery system is higher than 85Wh/kg; the mass energy density of the special vehicle loading power battery system is not less than 90Wh/kg. This makes power battery companies need to increase the R&D and production costs and increase the energy density of products while reducing the downward pressure on downstream car prices. According to industry insiders, as subsidies have fallen sharply, controlling costs will become the biggest pressure for power battery companies. Profit tightening Affected by the sharp decline in subsidies for new energy vehicles, new energy vehicle manufacturers are continually pushing down power battery manufacturers to cut prices. It is understood that in February this year, the price of ternary power battery and lithium iron phosphate power battery fell by 15% compared with December 2016.
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