Headquartered in Mlada Boleslav, Czech Republic, Skoda is one of the four oldest car manufacturers in the world and was later acquired by the German Volkswagen. Since entering the Chinese market in 2006, Skoda's sales have been at a low point, and many consumers do not even know this car brand. As a brand owned by the public, why sales have been poor? According to relevant statistics, Skoda’s sales growth from 2014 to 2015 is almost zero. Is it because the pre-promotion is not done well? Please look at the following specific analysis: First, the low value is a flaw Skoda's immutable old-fashioned style has been abandoned by everyone. First look at the logo, Skoda's bird wing modeling lines is not simple enough, the whole green background does not meet the Chinese consumers on the high-end atmosphere on the level of awareness. Then the front face, the concave character bar in the family's face is slightly old-fashioned, and the raised nose should look good. Looking at the lines again, the shape of Fangtoufang's brain is also less pleasing, and domestic consumers still prefer smooth lines. In China, the car does not only play a role, but also represents the face of the owner. Skoda's low face value is a real injury. And as a Skoda sales representative vehicle, Octavia has only seen this star model for nearly a decade since 2007. Second, the influence of the public hinders Skoda Volkswagen has four major brands: Volkswagen, Audi, Seat, Skoda. Skoda has the lowest reputation among these four brands, and its position is also the lowest. At the beginning of the 21st century, the price of Skoda products in Europe was about 15% lower than that of Volkswagen's products of the same grade, and the launch of new products was often two or three years later than the public. In 2006, Skoda Octavia put into production at SAIC Volkswagen. Volkswagen pushed Skoda into the Chinese market with the operation of high-end brands. In the first two years, the sales volume was very impressive, but in the end, Volkswagen's drastically occupied the market, Skoda has become a foil for the public and gradually faded out of sight. Third, the brand is not recognized by the public Speaking of Skoda, many people are unheard of by the brand. Imagine a brand with no recognition and who will pay attention to this model. From the perspective of marketing ideas, it is believed that relying on the large tree of the public can enhance its popularity, but in fact it does not attract much light. Skoda should develop its own brand and develop with its own characteristics instead of relying on the masses. Editor's Note: For a century-old branded company, sales were not high, and Skoda was too limited by the public. To become a well-known car brand, still have their own characteristics and sales.
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