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Although the overall development of the domestic light truck market was sluggish in the first three quarters of this year, changes in the pattern of the European and Japanese light trucks have aroused widespread concern in the industry. The balance of domestic light truck consumption is constantly shifting towards European light trucks. According to the reporter’s understanding, although the growth rate of the young card industry has decreased slightly from the same period of last year, the European light trucks represented by Futian Oumac and Nanjing Iveco “European tyrants†have risen against the market, and their performance has been positive. After nearly 20 years of monopolizing the domestic market, the Japanese light trucks of technology in the 1980s have been unable to meet the needs of the increasing domestic consumers, and monopoly status has begun to weaken rapidly.
Japanese light trucks increasingly subject to "cards"
This year, according to statistics from authoritative organizations, the growth rate of the light-duty truck industry has dropped from 13% in the same period of last year to 10%. According to professional analysis, the overall performance of the commercial vehicle market is flat, which is largely influenced by factors such as the price of gasoline and raw materials. However, in contrast with the slowdown in the light-card manufacturing market, consumption in China's light-card market has begun to mature. More light truck users do not only regard it as a kind of production tool when choosing a car, they are no longer satisfied with the basic requirement that they can only carry goods, and they also have a new appearance in terms of appearance, fashion, comfort, safety, and high efficiency for light trucks. Claim. However, products currently on the market are mainly based on the Japanese technology introduced in the 1980s and have obviously been difficult to meet.
Where is the "card" for the Japanese light trucks? Expert analysis, there are three main reasons: First, industrial design has stagnated, the Japanese body of a narrow body of light trucks, flat head design so far no new changes, and the maximum speed of only 90 to 100 kilometers, has not kept up with China's rapid development of the basic national conditions. Second, poor word of mouth, Japanese consumer complaint rate of light trucks has grown rapidly in recent years, affecting the overall image of Japanese products in the Chinese market; Third, technology is old and outdated, due to Japanese confidentiality, did not bring the latest technology to In China, the current domestic Isuzu light trucks and Japanese light trucks, including the introduction of Isuzu’s technology, are the technological standards of the 1980s, and Japan’s domestic light trucks have been upgraded twice.
Market competition can always show two sides. The changes in the demand for light trucks have caused the Japanese light trucks to plague many crises. At the same time, they have brought rare opportunities to the high-end light trucks in Europe.
European troops suddenly rise
The accelerated upgrade of the light-card market demand has provided a good opportunity for European products to enter the market. It is understood that the newly-introduced technology benchmarking products, Futian Ouma and Nanjing Iveco Opel, are all subject to comprehensive performance advantages in terms of safety, environmental protection, carrying capacity, economy, beauty, and comfort. Favored. In the overall slowdown of the industry, the European-based light trucks headed by Omar were once in a bucking trend, with its year-on-year growth rate of 180%, which is 30 percentage points higher than the industry's growth rate, making it the biggest bright spot in the young card industry.
Why does the European Union maintain such a strong upward trend this year? Some experts believe that it is the outstanding products that determine the outcome of the market. This depends on whether the company's product quality can lead, whether marketing can lead and the integration of marketing ideas. From Futian Omar can clearly see the technical advantages of the European light trucks built with the technology of the synchronous world. We understand that as the representative product of the European light trucks, Foton OMA can have the characteristics of the replacement of the three major European-style light trucks: “world-class engine, double-wide body, and ultra-low cargo platformâ€. Omar can be equipped with the world's top Cummins 4B power. , The power of 92KW, engine components than similar products by 40%, simple structure, more reliable operation; torque up to 410Nm, faster speed, higher efficiency. Another option is to install the classic high-pressure common rail 4JB1T Euro III supercharged power upgraded by the Austrian AVL and German BOSCH technology. The power is up to 80KW, the power is increased by 40%, and the fuel consumption is lower and more energy-efficient. The Omar freight station is 100mm lower than the Japanese light truck, and the chassis is wider than the Japanese system by 277mm. The center of gravity is 100 mm lower, stability is increased by 30%, driving stability, driving safety, and loading and unloading are convenient. The wide-body cab legally rides three people and is 300mm wider than the Japanese light truck cab. The extra-wide cargo compartment is also loaded more than the Japanese light truck.
Industry experts believe that Futian Ouma can creatively achieve world-standard high-tech, high-quality, high-yield, high-safety and high-level comfort on a light truck, not only filling the gaps in the domestic high-end light truck market in technology, It also marked that for the first time, domestic high-end light trucks have truly achieved world-class competitiveness. As a leader in Europe's leading technology in light trucks, linking global resources and integrating knowledge from the world, Omar can integrate Europe's cutting-edge light truck technology and become the first mover to grasp this opportunity.
Although the growth of China's commercial vehicle market continued to slow in 2006, there is still a huge market space for transportation vehicles that meet modern logistics needs and standards. Experts pointed out that the light-card brand is only based on national conditions, continuous innovation, more efficient and high-performance products, and more to provide users with satisfactory, worry-free services in order to compete in an invincible position.