Shell grease brand “Jiadu” debuts in China

January 18, 2013, Shell brand conference held in Zhuhai, announced that its Gadus (Gadus) brand grease officially listed in China.

According to Ge Sibo, executive vice president of Global Commercial Business, downstream of Shell Group, “The listing of the Jiadu brand allows Shell Grease to have a more streamlined and unified product portfolio, and this simplified and clear naming system can help customers better choose the right one. grease."

The listing of the Jiadu brand is a reorganization of the original Shell's numerous grease brands, and the naming system is more simplified and clearer. This means that customers can purchase greases with consistent formulation, quality and product performance in any country.

Shell has a long history in the field of grease, and has always been a pioneer in grease technology innovation. This innovative position is especially reflected in the field of durable greases for high-speed rail, aviation and racing.

On the day of the Jiadu branding conference, Shell's largest grease plant was put into operation in Zhuhai. This is Shell's 18th grease factory, which mainly produces vehicle grease and industrial grease, including lithium grease, lithium calcium grease and lithium complex grease. It has an annual output of 30,000 tons and may be expanded to 40,000 in the future. Ton. The commissioning of the plant will satisfy China's growing demand for grease and ensure the localized supply of high-quality grease.

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